About TAMAYO
Before founding TAMAYO, I spent more than 20 years working in fashion buying and product development, beginning with British high-street brands before moving to Traidcraft, a long-standing pioneer of fair trade.
That transition changed the way I understood fashion and the impact of the decisions we make when developing and buying products. Working with artisan groups and producers around the world showed me first-hand how trade can support livelihoods, preserve traditional skills and create opportunities within communities.
My first visit to producers in India was particularly significant. In Gujarat, I met women from different communities who came together to create intricate hand embroidery. Through their craft, they were earning their own income, educating their children and contributing to essential healthcare for their families. It brought to life the connection between something beautifully made and the people, skills and communities behind it.
As a British-Nigerian woman, my own heritage has also shaped TAMAYO and my appreciation for the richness and diversity of global textiles, colour and craftsmanship.
Since founding TAMAYO, I have continued to develop this approach through studies in Circular Economy & Sustainability Strategies at Cambridge Judge Business School and the MBA30 leadership programme, strengthening my belief that positive impact must go hand in hand with commercial resilience and long-term thinking.
Why TAMAYO
TAMAYO celebrates global heritage craftsmanship through timeless design.
We work with artisan groups and small producers to bring together accessories, jewellery and clothing that reflect skilled craftsmanship, cultural heritage and thoughtful production.
We value long-term relationships and collaboration, while seeking out beautifully made pieces using natural, recycled and upcycled materials wherever possible. The subtle variations found in handcrafted pieces are part of their individual character and the beauty of handmade craft.
We believe in choosing fewer, well-made pieces to wear, enjoy and cherish for years.
This is not consumption. It is selection.
